Policy Privacy

POLICY OF PRIVACY & DATA PROTECTION

Bizsense Digital Sdn Bhd respects the privacy of individuals with regards to Personal Data. This privacy policy is prepared and formulated in accordance with the Personal Data Protection Act 2010 (“the Act”). For the purpose of this privacy policy, “Personal Data” is committed to processing your personal data within the ambit of the Act.

Scope of the Act

The Act primarily aims to regulate the collection, holding, processing and use of Personal Data in commercial transactions and also to prevent malicious use of personal information. This Act plays a crucial role in safeguarding the interest of individuals and makes it illegal for anyone, be it corporate entities or individuals, to sell personal information or allow such use of the data by third parties.

The Act only applies to the processing of personal data in respect of “commercial transactions”. A commercial transaction is widely defined as any transaction of a commercial nature, whether contractual or not which includes any matters relating to the supply or exchange of goods or services, agency, investments, financing, banking and insurance. There must be a commercial element in the processing of the personal data to attract the application of the said Act.

What Personal Data Do We Collect?

The Personal Data which Be.EZ App may collect are as follows:
(1) Name
(2) IC, Passport, MyKid and Birth Certificate number
(3) Gender
(4) Age
(5) Address
(6) Telephone number
(7) E-mail address
(8) Language preferences
(9) Profession & Income range

What Steps Are Taken to Safeguard the Security and Safety of Your Personal Data?

EZ App is required under the Act to protect and safeguard your Personal Data by taking practical steps to implement security measures thereto, i.e. to protect your Personal Data from any loss, misuse, modification, unauthorized or accidental access or disclosure, alteration or destruction. EZ App has assigned specific responsibilities to address privacy and security related manners and enforce our internal policies and guidelines through an appropriate selection of activities, including proactive and reactive risk management, training and assessments. EZ App takes

How Long Do We Retain Your Personal Data?

The Personal Data shall not be kept for longer than is necessary. Whilst the Act does not stipulate the time frame allowed for storage of your Personal Data, EZ App shall destroy and/or permanently delete your Personal Data once it is no longer required for the purpose for which it was processed.

Your Rights

The Act accords five (5) rights to individuals to safeguard their Personal Data as listed below:

(1) The Right of Access Personal Data

Subject to the provisions of the Act, you have the right to access your Personal Data and/or to correct your Personal Data with EZ App should you believe that the Personal Data provided is incorrect, outdated, inaccurate or incomplete. You may access your Personal Data at the contact particulars provided below

(2) The Right to Correct Personal Data

You may request for the Personal Data provided to be deleted and/or corrected if the data is inaccurate, incomplete, misleading or not up-to-date at the contact particulars provided below. The integrity of the Personal Data which is collected is a crucial element in the Act. EZ App shall take reasonable steps to ensure that the Personal Data is accurate, complete, not misleading and kept up-to-date.

(3) The Right to Withdraw Consent

The consent which you have granted in respect of the processing of your Personal Data may not necessarily endure forever, as you may by notice in writing to the contact particulars provided below withdraw the consent granted. EZ App shall cease processing of your Personal Data upon receipt of your notice. You are entitled to withdraw your consent at any time. EZ App shall be required to obtain your explicit consent in the event that “Sensitive Personal Data” is being processed by EZ App and “Sensitive Personal Data” shall include medical history, political opinions, religious beliefs and commission or alleged commission of any offense.

(4) The Right to Prevent Processing for the Purposes of Direct Marketing

EZ App shall process your Personal Data in strict adherence to the consent which you have granted in respect of the processing of your Personal Data. As such, EZ App shall never process data for purposes of direct marketing where such purpose has not been identified and consent has not been obtained from you.

Should you receive marketing materials from EZ App via short messaging service (SMS), e-mails, telephone and/or by post and you wish to discontinue such receipt of marketing information, you may provide EZ App with a “opt out” notice to remove/delete your Personal Data from EZ App’s database. Once an “opt out” notice has been received from you, EZAppshall within a reasonable time remove/delete your Personal Data from our database.

(5) The Right to Prevent Processing which is likely to cause Damage or Distress

We reiterate that the EZ App shall process your Personal Data only where you have granted your consent for the processing of your Personal data for the above stated purposes only. You have the absolute right to prevent the processing of your Personal Data where your consent has not been obtained for such specific purposes and such processing of your Personal Data will cause or is likely to cause substantial unwarranted damage or distress to you or another person.

Change/Amendments to this Privacy Policy

EZ App may from time to time change this Privacy Policy. However, if the changes made are material, EZ App will post a notice advising of such change at the beginning of this Privacy Policy and use reasonable means to communicate to you such change within twenty one (21) days from such change.